
Our latest High Impact Inspiration is all about the brain. Here’s a flavour of what it covers:
Our understanding of how the brain functions is increasing exponentially thanks in part to the invention and use of fMRI scanners which are able to pinpoint neural activity by measuring changes in blood flow in the brain.
Our ability to think and therefore communicate effectively is hugely impacted by our brain. Therefore on all our programmes, we spend time looking at how the brain can help or hinder you in difficult situations. In the research I do about the brain, one big theme emerges and it’s all about control.
Who’s in control, you or your brain?
How we believe we think and how we actually think are quite different. We are much more controlled by our emotional brain than we realise. We tend to think that our rational brain is in control, but actually, that’s only the case if we are extremely self-aware of the difference between the emotional brain and the rational brain and we are able to consciously over-ride our emotional brain in times of stress.
Let’s explore this. Last night, my wife, Yumi, told me a story.
She was on her way to pick up our daughter, Yvie, from kindergarten. She stopped at the traffic lights where the North Circular intersects the Uxbridge Road in Ealing, West London. She was at the head of the queue. Someone came up to her car and before she knew it, was washing her windscreen. Yumi normally gives money in this situation, so as usual, she opened her purse, took out a one pound coin and opened the window, just a little. Holding the coin between her thumb and forefinger, she handed the coin to the windscreen washer, who also took it between thumb and forefinger. The coin fell.
Then something incredible happened.
It happened in an instant, which is difficult to experience through reading, so please imagine it.
Yumi noticed.
She noticed that her purse was open and in her lap.
She noticed that the dropping of the coin was not an accident. The lady had grasped the coin and then deliberately opened her thumb and forefinger to allow the coin to drop.
She noticed that an ‘accomplice’ joined the windscreen washer at the side of the car.
She noticed that she was in the middle of a set up. That her natural reaction would be to open the door. That when she did so, the windscreen washer would grab her purse and hand it to her ‘accomplice’, who would run.
I was amazed that Yumi had noticed all of this. But I was also amazed by what she did next.
Yumi picked up her purse and put it back into her handbag on the passenger seat. She then opened another money pouch we keep in the car to pay for parking, took out 60p and handed it to the windscreen washer. The washer started to complain that she had at first been offered one pound.
Yumi said “this is all I have in here”
The washer said “but what about the one pound on the floor, you’re stupid”
Yumi said “no, you’re stupid for dropping it”
And they went their separate ways.
Two things struck me about this incident. Firstly, how observant Yumi was. Or more precisely, how observant Yumi’s brain was. It very quickly assessed the situation and instinctively knew that ‘something’ was wrong. I’m pretty sure that only through post-rationalisation did Yumi figure out why she instinctively perceived a threat.
Secondly, Yumi’s response to this ‘threat’ of having her purse stolen was a rational one, not an instinctive one. More instinctive reactions would be to get angry or simply shut the window and ignore the window washer. I asked Yumi why she didn’t respond in either of these ways. She said “because I didn’t want to annoy them so that they did some damage to the car.” This was a logical answer and therefore very much a strategy formulated in the pre-frontal cortex, not the amygdala.
So how was Yumi able to ‘think straight’ in this situation? We’ll never really know, but here’s my theory. A few years ago, as Yumi was waiting outside a friend’s house, someone opened her passenger door and ran off with her purse. This means she has become sensitised to security in her car and so she has already thought through various scenarios related to windscreen washers, who are part of life in London. In fact, Yumi had mentioned the windscreen washers to me only a couple of days before the incident took place. She was ready for them.
As a leader, you have plenty of experience of dealing with difficult situations at work, whether you are leading, presenting, influencing, negotiating or anything else involving communication. But…
- How good are you at being guided (not controlled) by your emotions’?
- How aware are you of how much your emotional brain is controlling your thoughts and actions?
- What leadership challenges do you face where your ability to overcome the emotional brain will be a key factor in your success?
Have a think about it…
Steve Apps - High Impact
Further Brain Fodder
Here are some resources which may be of interest. Many of them are about increasing our awareness of how our brain tends to control us rather than the other way round.
If you work in marketing you are probably aware of the trend towards neuro-marketing. A great read on this subject is Buyology by Martin Lindstrom. One example he gives is about the Corona beer-and-lime ritual. The point he is making is that we are naturally drawn towards ‘rituals’ and therefore products that exploit this human condition are more likely to succeed. Also, that we tend to like doing what other people do.
But first, let me pester you with a multiple choice question. The Corona beer-and-lime ritual we just mentioned – any idea how that might have come about? A) Drinking beer with a lime wedge is simply the way Latino cultures quaff their Coronas, as it enhances the beer’s taste. B) The ritual derives from an ancient Mesoamerican habit designed to combat germs, since the lime’s acidity destroys any bacteria that may have formed on the bottle during packaging and shipping. C) The Corona-lime ritual reportedly dates back to 1981, when on a random bet with his buddy, a bartender at an un-named restaurant popped a lime wedge into the neck of a Corona to see if he could get other patrons to do the same.
If you remain unconvinced that your brain is more in control of you than vice versa, then here are a few thought provokers:
- Dan Ariely, author of ‘Predictably Irrational’ talks about decision making
- Daniel Kahneman, founder of behavioural economics talks about happiness
- In this podcast, Benedetto De Martino from the California Institute of Technology looks at loss aversion and the amygdala
- In this podcast, David Robinson, Finance Professor at the Fuqua School of Business talks about risk aversion. This has strong implications on ‘taking actions’ and how you might try to influence a decision maker. “There’s a bias against acting.”
- And just for fun. The lady’s comment at the end says it all.
And of course, I can’t write an inspiration on the brain without referring to our favourite brain scientist, Jill Bolte Taylor. Her book ‘My Stroke of Insight’ is unforgettable.